Librarian versus the Kardashians!

I was watching the kardashian sisters Kim and another one (Khloe??) on T.V. this morning. They are in Australia at present.

They have over a million followers on Twitter or so I am told. – Don’t quote me, it’s probably 2 milllion by now! SOCIAL MEDIA is their internet facilitated vehicle to keep their fans or “followeers” informed of their every move and decision. So the well oiled and highly greased wheels of their dollar empire churn away at a rate of knots. Their product endorsements, celebrity appearances, $25, 000 for an hour of drinking in a bar (and the booze is free), and other sponsorhip or media deals keep churning out the cash.

So my question is………………..How can Librarians compete with this..Should we try or even care? Librarians in Social Media, who are we kidding?